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Thursday, January 6, 2011

Earth Day MMXI - Every Little Bit Counts

Shopping for household stuff is one of the most simple and non-complicated things for me.
Other than the basic one about, Do I really need this now? there are two main considerations for deciding what to buy. One is, which brand? The other, at what price?
Price usually comes up when you are wondering whether to try a new product. For us all, animals of habit, what usually happens is that we stick with the tried and true. The brand your mother got home after a trip to the supermarket will probably be the one you are gonna reach for at the shelf (provided, of course, it survived long enough in the marketplace.)
Well, that bit of marketing know-how out of the way, let me explain now why I am pontificating on shopping habits and more specifically why I alluded to MY shopping habits.
Here is why?
Because my cooking is practically non-existent, I really don't have many dishes to clean daily. Which also explains why "dishwashing liquid" is not an item I jot down too often on my shopping list. In short, a 24-oz bottle of the stuff is gonna last me for a very very long time.
No matter how little you use, eventually you are gonna run out of said liquid.
One of these days, I did.
And since piling up unwashed dishes in the sink for even a few minutes is totally out of the question (one of my pet peeves, by the way) there was the obligated mental note to stop at the supermarket on the way home and buy dishwashing liquid.
I bought two 24-oz bottles of Dawn!
For a long time now, this detergent has been used by wildlife rescuers to help save wildlife affected by oil (make that crude oil) spills, think Exxon Valdez or BP exploration well disaster in the Gulf of Mexico. Dawn does it without causing additional harm to the feathers and skin of animals. It's not a marketing ploy, it was actually a find by wildlife rescuers.
Now, you may say, what happened to not having to do a lot of washing dishes and your regular bottle of the stuff lasting you for a very long time?
That one's still true and it's also why I titled this post, Every Little Bit Counts.
Over the past year, whenever you as a consumer activated "your" donation online, for every bottle of Dawn dishwashing liquid you bought the manufacturers have donated one dollar, up to $500,000, to its wildlife conservation partners, The Marine Mammal Center and The International Bird Rescue Research Center.
Even though the $500,000 goal was already reached, donations are still being added and as of 18:00 EST on Thursday 6th Jan, 2011, the total had climbed to around $557,400.
So, having enough dishwashing liquid to last me for perhaps the rest of the year, I guess I have two choices: cook more, and dirty more dishes, or give it away to a friend or a neighbor in hopes that using this environmentally-friendly product will become his or her (and kin) favourite.
And then wait for the next Dawn campaign, to buy (and donate) some more. For two ways to find out more, on the Web go, here. Or you can also go to the facebook page, here.

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