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Tuesday, April 21, 2009

Why Not The Real Thing?


Anybody who watches TV has probably seen the commercial.
In the ads for this car manufacturer, an apparently unbiased driver explains why he chose this specific model. Since all other carmakers are promoting their sedans as "having the features" that his chosen model has, he says, the decision is clear: why not buy the one they are comparing themselves to?
That take on comparative advertising resembles the one you might probably find in many major American cities. Pictured above is a poster on a Miami Metrobus, where riders are invited to find out about Islam, headlined as "The message of Abraham, Moses, Jesus, & Muhammad."
I'll leave the theologians to debate that.
Not being one, for me the answer is already clear and runs along the lines of the one given by the driver in the aforementioned commercial: I already have Jesus, I'll stay with the real thing.

1 comment:

  1. Agree with you. I also stay with the real thing: Jesus!.

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